Start Date 06.02.2016 – Reference Code 51015196-ext
Job Title: Manager – Digital Transformation & mBanking Job in HDFC Bank – Mumbai
About HDFC Bank
Company HDFC Bank Ltd was promoted in the year 1994 by the premier housing finance company of the country, HDFC Ltd. The Bank commenced operations as a Scheduled Commercial Bank in January 1995.
“Today the Bank has a nationwide network of over 3,062 branches and 10,743 ATMs spread over 1,845 towns and cities across India”.
The Bank’s American Depository Shares (ADS) are listed on the New York Stock Exchange (NYSE) and the Global Depository Receipts (GDRs) are listed on Luxembourg Stock Exchange. The Bank has been bestowed with numerous awards and accolades from top national and international agencies & magazines.
HDFC Bank comprises of a dynamic and enthusiastic team determined to accomplish the vision of becoming a World-class Indian bank. Our business philosophy is based on our four core values – Customer Focus, Operational Excellence, Product Leadership and People. We believe that the ultimate identity and success of our bank will reside in the exceptional quality of our people and their extraordinary efforts. We are committed to hiring, developing, motivating and retaining the best people in the industry.
The Bank’s objective is to build sound business franchises across distinct businesses so as to be a preferred provider of banking services for target retail and wholesale customer segments. We are committed to healthy growth in profitability while ensuring the highest levels of ethical standards, professional integrity, corporate governance and regulatory compliance.
Department – Digital Banking
1. Develop, launching and drive usage of the social media banking channel among the identified bank TG. – Interact with internal development teams and external vendors to monitor development of the channel as per plan – Develop and execute the channel’s initial launch plan and to achieve maximum awareness and trials among TG – Develop and execute marketing campaigns on on-going basis to achieve usage and adoption targets.
2. Manage the channel across its life-cycle and continuously refine the offering based on customer behaviour & research – Constantly monitor customer inputs and feedback – Analyse customer feedback and competition’s products to give inputs on product refinement & channel innovation – Periodically circulate MIS and usage data along with key usage insights and suggested improvements.
3. Development of Annual Budget and Marketing Plan for Social Media Banking channel promotion – Understanding the current user behaviour and business objectives basis which, develop an annual plan to drive the channels’ usage and adoption – Deep dive into customer analytics to identify the right target customers and create the best marketing mix to generate maximum ROI for each individual campaign of the overall marketing plan.
4. Internal Stakeholder Management – Managing overall relationship with internal stakeholders such as Product Managers of the Digital Transformation Team and Marketing Team across its sub-verticals like Analytics, Marketing Communications, Digital Marketing etc. – Liaise with various channels like phone banking, branch banking, Corporate Salary etc. and identify opportunities to leverage channel strengths for product promotion opportunities
Employment Fraction – Full-time
Contact Person – Bhavna Sharma(Recruiter)